The 12 May
Transition.

"Dax doesn't sell property — he engineers portfolios. The thesis he laid out for us in 2024 has played out almost line for line. Two new-builds settled, both cash-flow positive within months."

"I've worked with three buyer's agents over fifteen years. Hera is in a different league. The data, the discipline, the post-Budget framing — it's the most sophisticated property advice I've ever paid for."

"He called the 12 May Budget shift months before the announcement. We had already pivoted the portfolio to new-builds. That single piece of advice has saved us a six-figure tax position."

"What sets Dax apart is the AI-led analysis. He showed me a corridor I would have never considered, backed by twenty pages of data. Eighteen months later it's the strongest performer in my portfolio."

"Dax's Sky News commentary during COVID was the only voice that made sense. When he started Hera, I was the first to sign up. Three properties in, my equity position has more than doubled."

"First-class advisory. Hera ran a full strategy session before we spent a dollar. The discipline of waiting for the right asset has compounded into real wealth."

"We're a dual-income family that nearly bought the wrong property in 2023. Dax pulled us back, walked us through the numbers, and put us into a Logan growth-corridor new-build instead. Up 22% on paper already."

"I've read every property book on the market. Dax's is the only one that takes AI seriously as an investor's tool. The methodology in Hera is the book brought to life."

"Calm, methodical, and zero hype. After two calls I knew Dax was the real deal. We've now settled four properties through Hera and never had a regret."

"The post-Budget transition advice alone was worth the engagement fee ten times over. Hera is the only firm I've seen translate legislation into an actionable buy list."

"Dax treats your money like his own. Every recommendation came with risk, downside, and the maths. That kind of integrity is rare in this industry."

"I came in skeptical of buyer's agents. I left a Hera client. The depth of suburb-level research is genuinely unmatched — I've never been shown that level of work."

"Hera helped me build a three-property portfolio in eighteen months, all grandfathered before the 2027 cut-off. The strategy was crystal clear from day one."

"Dax's read on the Western Sydney Airport corridor was the single most profitable conversation I've had this decade. We acted, settled, and the capital growth has been remarkable."

"Refreshingly honest. Hera told us our second property wasn't the right time, even though it cost them a fee. That earned a client for life."

"The Hera dashboard, the data rooms, the comparables — it feels institutional. I've worked in private equity and the rigour is genuinely on par."

"My accountant cried reading the depreciation schedule on the property Dax found us. That's a first. Cash-flow positive year one, fully compliant for the new rules."

"I'd seen Dax on Sky News for years before I picked up the phone. He's exactly the same in person — sharp, generous with knowledge, and laser-focused on outcomes."

"From the first strategy call to settlement, every milestone hit on time. Hera makes the most stressful purchase of your life feel like a managed process."

"Worth every cent. Twice over. The grandfathered new-build Dax sourced for us is the single best financial decision we've made as a couple."